Midscale

Keep your unique identity.
Gain our global presence.

ch_midscale

More opportunities to grow across all segments

They say that less is more. But we beg to differ. More is more. You want more diversity for your portfolio. We deliver 11 segment-leading brands that offer more appeal to hotel owners and help you obtain more of what you want most: Success.

Upscale

Your target market is stylish and dialed into smartphone-toting Millennials and connected business travelers. Cambria® hotels & suites is an ideal brand with market flexibility designed just for these guests. Or if you already have a chic, one-of-a-kind independent hotel, you can take advantage of the benefits that come as a member of the Ascend Hotel Collection®.

let the destination reach you.

The best travel experiences can’t be found in a guidebook. That’s why the one-of-a-kind, upscale properties in the Ascend Hotel Collection® membership program let you focus on your destination in a whole new way. Each Ascend® hotel is a unique reflection of its local community, with staff committed to sharing their insider knowledge of the places, moments and experiences that makes each destination special. You’ll discover hidden treasures off the beaten path, and find the true local flavor you crave.
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where everybody is somebody.

It doesn’t matter if you stay with us once a year or once a month—at Cambria hotels & suites® you‘re always a VIP. The vibe here is upscale but never uptight—and our modern, stylish rooms make you feel like you’ve been upgraded. There’s an option for everyone at our Social Circle™ bistro, perfect for a simple-yet-interesting bite; even checking email is more inviting on our Back Porch, our outdoor patio space. We feel pretty strongly that we have an experience just for you,—and maybe even a surprise or two along the way 🙂 more>

Upper Midscale

You want a brand that everybody recognizes. Comfort Inn® enjoys an amazing 98% brand awareness* and there’s a place for it in every portfolio. It’s perfect for new build, just like its sister Comfort Suites®

RESTED. SET. GO.™

Comfort Inn® is the largest Choice Hotels® brand and one of the industry’s most recognized flags. For more than 35 years, in over 2,000 locations, Comfort® brand hotels have been the go-to brand for guests and developers. Our new cost-effective prototype has been tested to nearly double guest intent to stay while offering better operational efficiency and ease.* And Choice Hotels®—along with current Comfort brand hotel owners—have made a substantial system-wide capital investment to strengthen the portfolio. This makes Comfort Inn a better stay for guests and a better investment for developers.more>

RESTED. SET. GO.™

Bigger really is better. And at Comfort Suites hotels, you’ll find more of the space you need to spread out, relax or work—25% more space than a traditional room, to be exact. Stretch out on the sofa, be productive at the desk or kick back in our premium bedding. We’ve got all the essentials you need to stay on your game while you’re away and be your best. Because behind every great day is a great night. more>

Midscale

You want well recognized names for new construction, like the high performing Sleep Inn® and extended-stay option MainStay Suites®, or you are looking for conversion, with our other highly recognizable Quality® and Clarion® brands.

Dream Better Here®

Every Sleep Inn hotel is a simply stylish sanctuary that’s designed for a happy night’s sleep. Just as restful as home—but better! The warm, modern design elements in your guest room will help you rest and unwind, our signature shower invigorates and refreshes, and with all of the options on our Morning Medley hot breakfast buffet, you might even decide to treat yourself to seconds. Our entire Designed to Dream® experience comes together in an environment that’s uplifting by design—to put a smile on your face and a spring in your step. more>

A value-oriented and flexible midscale conversion brand

Quality franchise owners gain instant brand awareness and access to the powerful global distribution and reservations system of Choice Hotels®. As one of the largest midscale brands in the industry, Quality provides hotel owners a great opportunity to enhance the value of their existing asset and strengthen its market position. Plus, the brand’s great flexibility offers multiple brand extensions to fit many product types and fast-track conversions of existing hotel properties. more>

Our premier flexible full-service conversion brand

Clarion is well-positioned to help owners of existing full-service properties with Food & Beverage operations. With the brand’s efficient “food and beverage-light” operational model, you have the flexibility to get the most out of your existing property configuration. Our focused-service program is designed to increase the potential for guest return and demand by catering to a wide range and business and leisure group occasions – from business meetings to weddings, reunions and weekend getaways. more>

An all-suites midscale extended stay new build brand

MainStay Suites provides a residential atmosphere and value-added amenities for the special needs of long term guests at a reasonable cost. The brand is positioned to help drive a return on investment due to the segment’s history of long-term occupancy. In addition, the value-engineered prototype is designed to help deliver a competitive per room cost. more>

Economy

You’re all about the basics and you want the same in a hotel brand. The easy to operate, iconic Econo Lodge® brand and Rodeway Inn® are familiar to most travelers for their emphasis on value. And Suburban Extended Stay® is one of the few franchise brands available in this segment, making it a compelling new-build option.

Our economy extended stay brand

Designed to improve occupancy rates and keep operating costs low, Suburban Extended Stay Hotel makes for an appealing development or conversion proposition in the attractive extended-stay segment. The brand’s adaptive design lends itself to conversion opportunities in markets where there is strong extended-stay demand potential. more>

An easy conversion economy brand

Econo Lodge is the Choice Hotels premier economy brand that offers owners a well-established, high-value brand for conversion opportunities. We are focused on being the best in the economy segment and are dedicated to our owners’ return on investment while maintaining strong brand identity. With quick and flexible conversion options, Econo Lodge owners are able to tap into the loyal customer base of Choice Hotels via its vast reservations and distribution systems to help boost performance. more>

Our featured budget economy conversion brand

With straight-forward flat fees and annual contract outs, Rodeway Inn makes it easy to join Choice Hotels and gain access to a powerful global reservations and distribution system. Rodeway Inn provides a cost-effective conversion opportunity in the economy segment while offering guests a smart place to stay on the road – so they can focus on their experience instead of their wallet. As a part of Choice Hotels, each Rodeway franchise has access to exceptional training programs and resources designed to enhance the hotel’s performance. more>

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The 2016 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. To receive a PDF copy of the FDD via email, you must have a valid email address capable of receiving a document of 3 MB. To view the FDD you will need Adobe Reader 6.0 or greater.

Unless otherwise noted, all figures and statistics in this document are from the applicable Franchise Disclosure Document, dated April 1, 2016, or from internal data of Choice Hotels International, Inc. This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850,
development@choicehotels.com.

© Choice Hotels International, Inc.
Choice Hotels International, Inc.
Franchise Development
1 Choice Hotels Circle, Suite 400
Rockville, MD 20850
E: Development@ChoiceHotels.com