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Choice Hotels Diversity Ownership Initiative

Choice Hotels International® is committed to achieving greater diversity in the lodging industry. Increasing the number of underrepresented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our industry-leading Diversity Incentive Programs are designed to reduce upfront costs and provide additional support to new diverse hotel developers. This is a great opportunity for you to diversify your assets into the hotel sector.

Diversity Incentive Programs:*
Choice Hotels® has three separate, substantial Incentive Programs to help underrepresented, qualified individuals enter into the rewarding business of hotel franchising. By taking advantage of our incentives, you will only just begin to experience how committed we are to diversifying our system. These incentives are the Standard, Sleep Inn, and Relicensing incentives.

Standard Incentive
For new construction or converted midscale and economy brand hotels. When you select your hotel brand, if it is a Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Ascend Hotel Collection®, Clarion®, MainStay Suites® or Suburban® hotel, you may qualify to receive an incentive loan of $1,500 per room up to $125,000 or $750 per room up to $50,000 for Econo Lodge® and Rodeway Inn® properties. If you open a Cambria® hotels & suites, you may qualify to receive up to $200,000.


John Lancaster
Phone: 202-497-0786

Click here to request more information.

*Source: *Choice Hotels offers diversity incentives in the form of a development loan to qualified diverse new franchisees. Terms and conditions apply; see applicable Franchise Disclosure Document dated April 1, 2015 for qualifications and details.
**Reduced Affiliation Fee Program for relicensed hotels is contingent upon approval of a franchise and cannot be combined with any other Diversity Incentive Program. See applicable Franchise Disclosure Document dated April 1, 2015. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577; Quality Inn #F-48; Sleep Inn #F-1799; Clarion #F-1673; MainStay Suites #F-3269; Econo Lodge #F-3576; Rodeway Inn #F-2691; Cambria #F-4986; Suburban Extended Stay #F-5274; Ascend Hotel Collection #F5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Rockville, MD 20850, or development@choicehotels.com.
© 2015 Choice Hotels International, Inc. All rights reserved.

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The 2016 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. To receive a PDF copy of the FDD via email, you must have a valid email address capable of receiving a document of 3 MB. To view the FDD you will need Adobe Reader 6.0 or greater.

Unless otherwise noted, all figures and statistics in this document are from the applicable Franchise Disclosure Document, dated April 1, 2016, or from internal data of Choice Hotels International, Inc. This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850,

© Choice Hotels International, Inc.
Choice Hotels International, Inc.
Franchise Development
1 Choice Hotels Circle, Suite 400
Rockville, MD 20850
E: Development@ChoiceHotels.com