More support from day one.
Throughout our history, we’ve launched a number of transformative innovations for the industry and our franchisees. Today, our technology leadership online and on mobile means you’ll always be one step ahead of the reservation curve.
Everywhere you turn, reservations are driven through the Choice Hotels Central Reservation System – online, mobile, OTAs & telephone. It’s a formidable, multi-channel, real-time reservation machine — tightly tied to our national marketing and promotion efforts — that consistently delivers guests and generates brand awareness.
More loyal customers.
Loyalty — it’s like money in the bank. Choice Privileges® more than doubled its membership in five years to over 22 million members, and is consistently rated as one of the top hotel loyalty programs. Plus it’s a great driver of incremental and repeat business to your hotel.
More guests for your hotel.
Our online channels and call center are massive drivers of reservations. But we also have a global sales team that drives corporate, tour, and group sales in your direction. And we’re constantly staying ahead of the ever-evolving OTA and online distribution landscape. We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.*
*Source: Figure is based on accounting records of the System Fee in 2014 and has been in a manner consistent with GAAP. See applicable Franchise Disclosure Document dated April 1, 2015.
More support from day one.
Becoming a Choice Hotels franchisee brings you a lot more than the sign on your hotel. You’re part of the team, and we’re in it to win! We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market. And once you’re open, your dedicated Area Director is there whenever you need them, providing support and guidance to help you achieve your goals.
More training and education.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. From marketing strategies to operational training for employees, our award winning* Choice learning resources are best-in-class. With more than 700 pieces of online training content at ChoiceU.com, over 100 regional workshops annually, and onboarding programs available at our corporate HQ, we make our tools easily accessible to you.
More buying power.
Everybody loves a great value and when you combine the purchasing influence of thousands of hotels, you’ll benefit from better pricing. Plus, our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.
*Source: Training Magazine 2015 Top 125 Winner