Member Benefits

  • A team of individuals offering support from a high touch opening process to multi-faceted, ongoing assistance.
  • Reservations contribution representing an average of 80.4% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other marketing channels in 2015.*
  • Participation in the Choice Privileges® guest loyalty program, one of the fastest growing rewards programs in the hotel industry with over 26 million members worldwide.
  • Presence on, the program’s dedicated website featuring local market information, property photos and more.
  • Access to choiceADVANTAGE® – Choice Hotels proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.
  • SmartMarketing Progam offers free customization of marketing and sales materials including loyalty program, email signatures, and more.
  • Social media program via Pinterest & Tumblr.
  • Digital Asset Management to help improve hotel online presence and SEO.
  • Revenue Management program to maximize rates.
  • ChoiceU training classes.

*Source: See Ascend Hotel Collection Franchise Disclosure Document dated April 1, 2016, Item 19. For the 22 hotels that were included in the Primary Markets sample, 11 hotels or 50.0% met or exceeded the reservations contribution presented. INDIVIDUAL RESULTS MAY VARY.


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The 2016 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. To receive a PDF copy of the FDD via email, you must have a valid email address capable of receiving a document of 3 MB. To view the FDD you will need Adobe Reader 6.0 or greater.

Unless otherwise noted, all figures and statistics in this document are from the applicable Franchise Disclosure Document, dated April 1, 2016, or from internal data of Choice Hotels International, Inc. This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850,

© Choice Hotels International, Inc.
Choice Hotels International, Inc.
Franchise Development
1 Choice Hotels Circle, Suite 400
Rockville, MD 20850